I’ve created a comprehensive FREE resource library that breaks down everything from basic audits to advanced techniques – no technical background required! Here’s what you’ll discover:
A Step-by-Step E-Commerce SEO Audit Guide, perfect for SEO improvers and small business owners who want to boost their online presence without hiring expensive consultants. A Simplified HTTPS Migration guide to help you understand why HTTPS matters for your SEO and how to implement it without breaking your site. On-Page SEO Mastery to learn the fundamentals that actually move the needle on your Google rankings, explained in plain English.
Don’t miss the first backlinking list of free websites you can claim a backlink prely by completing your online profile in full. It’s a game-changer for website owners with no budget struggling to rank in competitive markets when first launching your new site. You’ll also find exclusive content on YouTube SEO optimisation, realistic SEO pricing guides, common e-commerce SEO pitfalls, strategic keyword research, and backlink management essentials.
Why am I sharing this for free? Because I believe SEO shouldn’t be gatekept behind technical jargon and expensive courses. Whether you’re a freelancer juggling multiple clients, a small business owner managing your own site, a digital marketing apprentice learning the ropes, or an e-commerce entrepreneur on platforms like Kajabi – these resources are designed with YOU in mind.
List of 20 websites for free, simple, authoritative backlinks
Facebook
Twitter
Instagram
LinkedIn
Pinterest
Reddit
Yelp
Google My Business
Bing Places for Business
Foursquare
Healthgrades
Zocdoc
Vitals
WebMD
RateMD
Yellow Pages
Medium
Quora
Tumblr
Mixcloud
SoundCloud
Flickr
Behance
Dribbble
GitHub
Stack Overflow
How to Run an SEO Audit for Your E-Commerce Site
How to Run an SEO Audit for Your E-Commerce Site offers a step-by-step guide to running an SEO audit without needing technical expertise. Perfect for small business owners, freelancers with multiple jobs, or digital agency apprentices learning the ropes of eCommerce SEO.
DIY SEO Presentation: Learn How to Boost Your Website
If you’re a YouTube content creator or freelancer looking to optimise your website but don’t have time to learn coding, this DIY SEO guide breaks it down into simple, actionable steps that can improve your website’s performance.
SEO and HTTPS Migration Guide for Beginners
HTTPS migration can sound intimidating, but this beginner-friendly guide explains why it’s important for your website security and SEO. If you run a digital agency or are a Kajabi user, this is a must-read to stay competitive online.
YouTube Hashtag Algorithm and Featured Videos Advice
Staying updated on YouTube’s algorithm changes is essential, but it can be confusing, or boring. My explainer article simplifies what you need to know without the technical jargon, so even a digital marketing apprentice can grasp its impact on VideoSEO strategies IMMEDIATELY and action TODAY.
On-Page SEO Basics for Google Ranking
If you’re working two jobs or just need a straightforward explanation, this guide covers the basics of on-page SEO. It’s perfect for freelancers and small business owners who want to improve their Google rankings without a heavy time investment.
Long Tail Keyword Research Explained
Digital agency owners and students alike can benefit from this explainer on long-tail keywords. It’s jargon-free and offers practical tips to find the right keywords that will help your content reach the right audience.
How Much Does SEO Cost? Freelancers and Consultants
Budgeting for SEO can be tricky, whether you’re a digital marketing student or a small business owner. This article outlines typical SEO costs, helping you plan your digital marketing efforts without overspending.
SEO Common Mistakes for E-Commerce Websites
This blog is a lifesaver for anyone managing an eCommerce site, including Kajabi users. It explains common mistakes that could be costing you sales and offers simple fixes to improve your SEO and increase visibility.
Freelance SEO UK: Google Keywords and Rankings
For freelancers balancing multiple jobs or digital agency owners handling clients, understanding Google’s keyword strategies is crucial. This guide explains how to use keywords effectively to boost your site’s rankings.
How Much Does E-Commerce SEO Cost in the UK?
If you’re a small business specialist or a freelance consultant, this blog helps you understand the typical costs of eCommerce SEO. It’s written for non-technical readers, so you can budget for SEO without getting overwhelmed by tech terms.
How to Use Google Disavow for Bad Backlinks
Managing bad backlinks can feel like a technical nightmare, but this guide simplifies the process. Digital marketing apprentices, freelancers, and YouTube creators can all benefit from understanding how to clean up their backlinks and improve site authority. Rumour has it in 2025 that Google will retire the disavow tool, exactly like Bing did in 2023.
How to Get Google Sitelinks for Your Website
Google sitelinks can significantly boost your site’s visibility, and this article breaks down how to get them in a way that’s easy for digital marketing students, freelancers, or business owners to implement.
SEO Tips: Keyword and Search Phrase Rankings Explained
Finding the right keywords can seem overwhelming, but this blog simplifies the process for non-technical users. Freelancers, agency owners, and students can all take advantage of these tips to enhance their SEO strategies.
Free SEO Tips for Small Businesses and SMEs
If you’re a small business owner or someone who’s new to SEO, this blog offers free, jargon-free tips to help you improve your website’s ranking without needing an agency or a big budget.
How to Run a Social Media Competition on Twitter and Facebook
SEO and social media go hand in hand. This guide is perfect for YouTube creators, freelancers, and agency owners looking to engage their audience with a simple social media competition. It’s easy to follow and packed with actionable advice.
Kajabi SEO Case Study: Freelance UK Consultant
If you’re a Kajabi user or a freelancer, this case study will help you understand how to improve your SEO on the platform. It includes practical, real-world advice that’s easy for non-technical users to implement.
How to Migrate Your WordPress Website to HTTPS
This blog is perfect for digital agency owners, freelancers, and students who want to learn about migrating a website to HTTPS without needing a developer. It simplifies the process so anyone can follow along.
WordPress SEO for E-Commerce: Google Ranking Guide
Running a WordPress eCommerce site? This blog will help you optimise it for SEO in a straightforward, non-technical way, making it ideal for business owners and digital marketing apprentices alike.
Wix to WordPress Migration: SEO Costs Explained
Thinking of migrating from Wix to WordPress? This blog explains the process and the SEO costs involved, making it perfect for freelancers, agency owners, and business specialists who need a detailed, yet easy-to-understand guide.
Search Engine Optimisation: Free Google Site Builder Tips
For students, apprentices, or digital marketers on a budget, this blog offers free tips for using Google’s website builder to improve your site’s SEO. It’s perfect for non-technical users looking to enhance their online presence without breaking the bank.
When did thisChapter 1: The ZX Spectrum and the Council Estate
Picture it: a humble council estate in Somerset, England. Little Nina Payne, an inquisitive girl with scruffy trainers and an insatiable curiosity, wanders into the world of computing. In the early 1980s, while other kids were bickering over who had the best Action Man, Nina begged her family for a ZX Spectrum—perhaps the most cutting-edge piece of kit a pre-teen from the council flats could imagine.
With the determination of someone who has no time for nonsense (and possibly an aversion to playing outside), Nina dove headfirst into BASIC coding. You see, for her, “Hello, World!” wasn’t just an introductory phrase—it was a mission statement. She began programming with all the dexterity of someone who’d later wrangle algorithms like a true Somerset warrior. Her early years on the Spectrum weren’t spent gaming—no, no. Nina was writing her own code, her version of fun involving far too much trial and error with ‘syntax error’ flashing back at her endlessly.
Fast-forward to the late 80s, the decade of shoulder pads and questionable perms, where young Nina was already surfing the nascent internet while others were still fascinated by teletext. The Spectrum had given way to more sophisticated computers, and Nina was busy making websites for her friends and watching them fail on dial-up. It was the start of a 24-year career in ranking everything from eCommerce to, well, more eCommerce. Ah, the early signs of a long future in making online retailers very, very happy.
Want to start learning how to optimise your eCommerce site? Check out this beginner-friendly SEO audit guide for eCommerce sites.
Chapter 2: 1997 – Search Engines, Sleepless Nights, and Self-Employment
By 1997, when search engines were little more than digital rummage sales, Nina Payne had already established herself as an eCommerce wizard. The search landscape back then was a bit like the Wild West—less John Wayne, more broken links and spinning GIFs. It was a magical time where anyone with a mouse, a keyboard, and enough caffeine could find their way to the top of the search results if they knew the right tricks.
And oh, did Nina know the tricks. From AltaVista to Yahoo and Ask Jeeves (may it rest in peace), she spent endless nights tinkering with website structures, chasing that elusive top spot. She was the sort of person who’d learn by doing. If there was a mistake to be made, Nina had already made it. Twice. Then written a case study on it, with screenshots, of course.
Self-employment came naturally to someone like Nina. Two people have told her that she’s unemployable. One client called hr “harsh”. Twice. She liked to do things her way (translation: nobody else was doing it right). The ‘agency life’ wasn’t for her, and so, she started down the path of the independent SEO freelancer—long before anyone really knew what “SEO” stood for. Armed with wit, grit, and several cups of tea, Nina has been her own boss ever since. What else was she going to do? Get a normal job? Please.
For those looking to improve their own SEO, this DIY SEO presentation is an excellent place to start. Whether you’re a small business owner, freelancer, or digital agency apprentice, it’s full of helpful tips.
Chapter 3: Cheques, Chip & PIN, and The Death of Fear
I watched with grim amusement as chip and PIN phased out cheque books in England, and the public, in a classic display of British resistance to change, collectively lost its mind. “How can we ever trust a computer with our money?” they wailed. Well, I’ve been online since the late 80’s but much more prolific since 1997.
In a world where people thought “Google” was a funny word, back then, search engines were about to change the game forever. I embraced it all—Google Search, Amazon Search, YouTube, Bing, Reddit—always staying one step ahead. Watching people resist LLMs and AI today is much like the cheque book fiasco: just another case of unnecessary fear.
Looking to stay ahead of the curve? Start with understanding the basics, including on-page SEO basics or how to run an SEO audit.
Ready to improve your website’s SEO? Start here!
- Get a free SEO consultation
- Book a training session with SEO Lady
- Understand keyword rankings and search phrases
- Try the 30-Day SEO Booster for your website
- Contact Nina Payne for a custom SEO strategy
If you’re interested in learning 1-2-1 how to take your website to the next level with professional SEO video coaching sessions, or a full day course bestowing my wonderful personality upon you and your team, start upkilling your workforce and contact Nina today.
