With over 40 years of sales, 24 years of eCommerce and 17 years of YouTube and Google ranking SEO experience, hire me for on-page content, complex migrations, and Video SEO that performs. Unlike the big boys and UK SEO brands, you’ll work with me directly. No middlemen, no handoffs to juniors. Just real results and a partner who is passionate about algorithms, data crunching and online marketing.

YouTube Channel Internal Linking Strategy: Video Playlist on-Page SEO

Back in October 2024, YouTube introduced a new feature that should be rolled out by the end of the year – so not quite 2025. So I’ll be keeping an eye out for this: “And later this year, users will be able to vote on videos in playlists, letting you and your friends curate the best line-up. It also allows for further interaction with creators: a creator could use this feature to have their viewers rank their favorite unboxings or reviews.”

YouTube Changes to Implement Today: Start by writing killer titles using trending keywords from YouTube’s autocomplete. For example, if you’re working with video SEO, a title like “Why Your Meta Descriptions Are as Useless as a Chocolate Teapot” hooks viewers and includes keywords. Remember to optimise descriptions with phrases like, “Check out our guide on vegan chocolate teapots,” followed by relevant timestamps and links. Thumbnails? Go bold with Canva, and always name files with keywords, e.g., chocolate-video-seo.mp4.

On-Page SEO – More than just words on a page

Your website’s low-key crying out for some love. I finesse meta tags, headers, and content structure so your rankings stop being mid and start slaying.

DIY SEO on-page: Optimise your homepage meta title to include keywords like “Freelance SEO Somerset” or “Affordable SEO Services.” For inspiration, visit my pricing guide. Next, rewrite your H1 to reflect user intent, such as “Expert SEO Help in Somerset.” Finally, ensure internal links flow logically—check out my training resources for more tips.

Keyword Research using Google Trends

Why guess when you can flex? I’ll find the keywords that make your site the GOAT, no cap.

Actionable: Use free tools like Google Keyword Planner or AnswerThePublic to uncover popular terms. For sarcastic-seo.co.uk, terms like “Free SEO tools” and “freelance SEO UK” are winners. Once identified, map them to pages—blogs with thousands of words should target longer-tail keywords. Review competitors’ rankings with tools like SEMrush and steal some ideas!

Content Optimisation

Don’t let your blog posts be basic. I’ll sprinkle that SEO sauce and turn stale content into something bussin’ audiences can’t stop clicking.

Try Now: Update older blog posts to include multimedia like images or videos from your YouTube channel. Incorporate fresh data, and link to cornerstone content like case studies. Also, audit your readability—aim for a conversational tone like this blog does, blending humour with actionable advice.

SEO for eCommerce

I make product pages drip harder than Yeezys on launch day. Whether it’s Shopify or WooCommerce, you’ll dominate the eComm game.

Try Now: Start with detailed product descriptions optimised for keywords like “Shopify SEO” and “best-selling grass seed UK.” Add alt text for product images, like “hardy grass seed eCommerce listing.” For bulk improvements, consider tips from my Shopify SEO case study. Lastly, make sure your category pages are optimised—check out my complete SEO guide for inspiration.

Technical SEO Audits

Your site has vibes, but is it technically sound? I deep-dive like a pro gamer, fixing crawl errors, page speed issues, and other stuff you didn’t even know existed.

Try Now: Use Google Search Console to check for crawl errors and fix them ASAP. Next, audit your site speed with tools like PageSpeed Insights—compress large images or switch to next-gen formats. Dive into my consulting tips for deeper fixes. If you’re lost, this workaround guide will get you back on track.

When a YouTube video is embedded on a website, it can indirectly boost your website’s link equity through metadata in the VideoObject schema. By including a link to your blog at the top of your video description, this URL becomes part of the metadata. When embedded elsewhere, search engines crawling the page parse the VideoObject schema and recognize the link, associating your blog with high-authority content.

Even if traditional hyperlinks in the embedded player use nofollow attributes, the structured metadata offers an alternative path for search engines to discover and evaluate the link. VideoObject schema URLs typically avoid nofollow restrictions, allowing search engines to follow and potentially credit your site with link equity from the embedding domain, enhancing your site’s relevance and authority.

Video SEO Training, Digital Agency Collaboration, Upskilling Teams

Forget traditional link-building strategies, like manual outreach to websites for article inclusion or crafting quotes for contributions, these demand hundreds of man-hours. These methods can take weeks or months to yield results, making them time-consuming and resource-intensive. In contrast, Video SEO can deliver same-day impact, combining the power of engaging video content with the efficiency of modern SEO practices. Want to learn for yourself, or upskill your agency?

In 2025, video series’ playlists will be the biggest new SEO feature that YouTube will introduce. The top YouTube algorithm ranks engagement, view (dwell) time, hashtags for ‘related videos’ and the Video Description optimisation with backlinks from your channel

By embedding your video in content, it not only enhances the user experience but also improves the likelihood of earning a Google Featured Snippet – a coveted position above standard search results. Videos provide dynamic, engaging answers to user queries, giving your content a competitive edge over text-only pages.

Embedding YouTube videos with optimized metadata also strengthens link equity. When a video description includes a link to your blog or website, this URL is part of the video’s structured data (VideoObject schema). Search engines crawling embedded videos on external sites, like PR placements, recognize and evaluate these links, potentially crediting your site with authority. This synergy between Video SEO and traditional PR enhances link-building efforts while delivering faster, more measurable results.

I bring over 15 years of Video SEO expertise, pioneering strategies that deliver same-day results. While traditional link-building agencies spend weeks or months on manual outreach and content inclusion, I cut through the noise with solutions that work immediately, helping your videos rank on the first page of both YouTube SERPs and Google SERPs.

By embedding optimized YouTube videos, I help you earn Google Featured Snippets, giving your content a competitive edge and driving more traffic to your website. I specialize in combining the power of video with your existing PR and content marketing campaigns, ensuring maximum impact and faster results.