SEO Training or Google Problem Solving and Adwords Content Writing

I have been training people over Skype, Zoom, Teams and Google Meets using screen sharing for 17 years in 2025. I offer this specific service to people who want to book an SEO or Marketing training course at short notice or Google Ads landing page optimisation and content writing for maximum conversion rates.

Video Consultations for Website Ranking advice

Introduction: How search engines view relevance in websites and webpages
Homepage: How to optimise your homepage and avoid using your brand name
Meta: Meta titles, meta description and meta titles easily explained, be unique
Headers: Just like a newspaper your homepage and landing pages need a H1 headline
Images and Alt Tags: Google can’t read images, learn how to use Alt tags in 3 minutes
Google Analytics: Training on how to interpret data and what Looker Studio is for visual reporting

SEO Courses and Training Tailored To Your Website – All UK Cities and Towns

A full day SEO and Social Media training course can be delivered in house at your office by myself nationwide throughout the UK. In Somerset, clients can book a day at my home office with food and coffee, for team training I have delivered training as far afield as Ireland (thanks Easyjet!), Wales and locally in Bristol City Centre.

Every website is unique therefore it follow that training is bespoke to your company’s industry and target audience. Each SEO course is specifically designed to help you make more money online, gain more traffic and increase conversions.

How do I make Google like my site?

Verification: Linked Google Analytics GA4 and GoogleSearch Console
Google masterclass with Google backlinks from Blogger,com and YouTube.com – both are Alphabet Inc. owned and share Google Search ranking signals. I’ll also teach you how to build your own backlinks using 20 household website names that you know and love.
What is linkbuilding?
Discover the best places to create online profiles to link back to your website
You will learn the best way to find new industry relevant websites to backlink from
On the day a list will be provided to give you a head start and homework to take away, we will complete a Freeindex profile together to enable you hands-on learning.

Which websites are at the top of Google? These are your competitors!

• Social Media – whether you have accounts or you need help setting up online profiles on this course I’ll show you how easy it is to connect with potential customers online.
• Competitor research – see how others conduct themselves online and establish how successful they are. Some companies are very corporate, and may just use Twitter to tweet industry relevant news articles and facts. Other companies offer giveaways and engage with followers in a much more casual fashion. Which would you be?
• Personal interaction – there are a few automation tools available to schedule updates, personally I prefer interacting with a human online, often people buy into the person behind the social media account, rather than the brand. Stand out from your competitors!
• Use Twitter and ITTT to easily broadcast social media across shared platforms, link your blog publishing to your Facebook account and even make your own ITTT custom tool.

Q: How do I product AI Content without It Looking Like AI?

On-page SEO is a huge part of new website content, producting content with LLM’s like Claude, Google Gemini and Claude by Anthopic all share prompt engineering formats. But what if the output looks the same as everyone elses and uses the same words like “Dive deep” “Robust” and “Moreover? How do I sound genuine? The answer lies in you being a human being.

A: With online citations, fact checking and heavy human editing. You can create website content that not only ranks well in search engines but also genuinely connects with your potential clients. The key is to use AI as a tool to enhance your human creativity and expertise, not replace it.

On-page SEO is imperative to get right, especially new website blog articles. Producing content with Large Language Models (LLMs) like Claude, Google Gemini, and Claude by Anthropic has become increasingly common. These AI tools all utilise similar prompt engineering formats, which can lead to a homogenisation of content across the web. But what if the output looks the same as everyone else’s and uses the same tired phrases like “Dive deep,” “Robust,” “Crucial” and “Moreover”? How can you ensure your content sounds genuine and stands out from the crowd? The answer lies in embracing your humanity and optimising your website with a personal touch.

To create unique, engaging content for your interior design service website using prompt engineering, consider the following strategies:

• Incorporate Local Flavour: When writing out prompts, include specific references to your local area. For example: “Write a blog post about interior design trends in [Your City], mentioning local architecture styles and popular regional aesthetics.”
• Use Industry-Specific Terminology: Integrate interior design jargon and techniques into your prompts. For instance: “Describe the process of creating a mood board for a client’s living room redesign, focusing on colour theory and texture layering.”
• Highlight Your Unique Selling Points: Emphasise what sets your interior design service apart in your prompts. Example: “Write a service page detailing our eco-friendly interior design approach, emphasising our use of sustainable materials and energy-efficient lighting solutions.”
• Craft Client Personas: Develop prompts based on your ideal client profiles. For example: “Create a blog post targeting young professionals in urban apartments, discussing space-saving interior design ideas for small living spaces.”
• Seasonal and Trend-Based Content: Stay current by incorporating seasonal themes and emerging trends. Prompt example: “Write an article about incorporating [Current Year]’s Pantone Colour of the Year into home interiors, with a focus on [Your City’s] design preferences.”
• Before and After Scenarios: Utilise prompts that showcase your transformation skills. For instance: “Describe a case study of a Victorian home renovation, detailing the before and after of each room, emphasising our blend of modern amenities with historical preservation.”
• DIY vs. Professional Comparison: Create content that educates potential clients on the value of professional services. Prompt: “Write a blog post comparing DIY interior design attempts with professional results, highlighting common pitfalls and the benefits of expert guidance.”
• Virtual Consultations and Tech Integration: If you offer virtual services, incorporate this into your content strategy. Example prompt: “Explain the process of our virtual interior design consultations, including how we use 3D modelling software to visualise concepts for clients.”
• Storytelling and Personal Experiences: Inject your personal touch by sharing experiences. Prompt: “Write an article about a challenging interior design project I worked on, detailing the obstacles faced and creative solutions implemented.”
• Local Vendor Partnerships: If you collaborate with local artisans or suppliers, feature this in your content. Prompt: “Create a guide to sourcing unique interior decor pieces from local [Your City] artisans, highlighting our partnerships and commitment to supporting the local design community.”

When using these prompts with AI tools, remember to:

• Review and Edit: Always review AI-generated content, adding your personal insights, anecdotes, and local knowledge.
• Maintain Brand Voice: Adjust the tone and style to match your brand’s unique voice and personality.
• Optimise for SEO: Incorporate relevant keywords naturally, focusing on local SEO terms for your interior design services.
• Add Human Touch: Include personal opinions, experiences, and insights that an AI couldn’t generate.
• Use Varied Language: Replace overused phrases with more unique, industry-specific terminology.
• Include Practical Examples: Add real-life examples from your interior design projects to make the content more relatable and authentic.

How much time do I spend online writing content?

Writing a 3,000-word blog post used to take me over 12 hours to write, rewrite, create images with a design tool, insert internal and external links and write super duper image alt text, these days it’s achievable to output 1,000 words with an SEO title, H1, H2’s headers, a blog featured image, even an AI video with voiceover and transcript and suggested alternative tags for images. We can do this, I promise you’ll understand my clear directions.

30 Days Digital Manager Support

30 days on call support as your part time digital manager. I will actively follow you online from my social accounts and give you feedback periodically so you don’t feel alone. Your feedback is also appreciated on what you have implemented as a direct result of your training.

The full day will begin at 9am and will finish at 4pm. For available dates send me a message.Send me your website URL for a free audit

Paiod Traffic Landing Pages and Simple Conversion Optimisation

WARNING: Never set up an Adwords account for the first time DIY. Over 7 years 100% of all my clients that have tried Adwords themselves have WASTED MONEY by not following the correct procedure to target relevant traffic, paying for irrelevant clicks that do not convert.

I offer a paid traffic content writing writing service and Google Ads account optimisation at a cost of £55/hour. One landing page for paid traffic conversions takes between 2-3 hours depending on the industry.

Flexible Pricing, Summary, Reporting, Homework and 7 Day Support

All video training sessions include a 24-hour follow on email Q&A support. As it’s impossible to predict how much time you will need I will invoice after the session is complete, email over a summary of our conversation, reports from Google and a list of tasks for your homework for us to work on together.

Google Ads isn’t right for every website. Research before you hand over your payment details.

Google says out of 100 clicks that 3 people on average will convert – e.g. Pick up the phone to call, or send an email enquiry, or make a purchase.

Therefore the services you want to advertise you should be aware of the Adwords costings per conversion. Below is a rough estimation:

Essentially 50p per click x 100 clicks = £50 so it follows that 3% of people should convert so £50/3 = £16.70 cost per conversion (sale). Some clicks are £2 each = £50/ conversion.

Some reasons why Adwords does not convert include:

• The landing page is not specifically marketed and optimised for new visitors from Adwords
• The 4 second marketing rule applies, impress or digress
• You are not paying for [exact] match keywords, only broad match keywords
• Low priced product (Under £50)
• Your ads are running 24 hours a day
• You can’t split test as you don’t have 6 adverts
• You can’t split test as you don’t have mobile – specific adverts
• Are Adwords and Google Analytics Linked
• Are your conversions recording accurate data
• Is there a contact telephone number unique to Google (if required)
• High competition keywords / phrases
• Low search volume
• Irrelevant search terms
• Tracking / ecommerce is not accurate