Testimonials for Nina Payne – SEO Lady Reviews since 2008
Celebrating 18 years of trading in 2026.
Home Improvements and Construction Digital Marketing Services
One of my original 1weekSEO clients in 2014 was a local builder from Mansfield, we are still working together in 2025. As my first construction client, I learned about building regulations, planning permission and the
Nina has transformed our website & positioning on google. I found throughout the process she was very quick to respond and has created some great marketing ideas for our business. The website designer she recommend has produced an website we’re very happy with, delivered on time and budget.
The ongoing SEO Nina has written has been to an excellent standard and we have now received our first website order within 3 weeks of Nina beginning her work, this hadn’t been achieved in the previous 6 years!!
Tom Bailey, Sally Walker Catering (Bristol)
“Our website was always at the bottom of the pile of things to improve, quite simply because our business had grown over the years by referrals. We realised our outdated website looked poor compared to our competitors and we had not had a single new enquiry via the website since it’s launch in the year 2000.
With Nina’s help she rebuilt the website and constantly bullied us for photos and new page content. The website went live 3 weeks ago and even in the first wave of SEO we’ve already had 2 enquiries from brand new clients as we climb the rankings in Google. We are happy to recommend Nina”
Keith Chambers, AJ Specialist Welding (Coalville)
Yell Website and Domain Dual Migration and SEO Support (In that order)
“We were paying Yell hundreds of pounds in advertising over a number of years, and when I spoke to Nina she explained to me about SEO. As Hibu / Yell own their website platform, I decided to invest in a new WordPress website and Nina worked hard with SEO over the span of a few months and resolved so many other little issues along the way.
We discovered that Yell owned the domain I had chosen when they sold me their marketing package. This was Nina’s first encounter with transferring a business away from this type of annual ‘over a barrel’ service agreement. This is where her communication skills were beyond my grasp, I’m not technical and struggle to attach a photo to an email, let alone write a ‘before and after’ case study for SEO content.
Nina project managed the whole process, from manually copying and pasting the Yell website content over into WordPress, expanding the word count in my voice and using the trade thesaurus in every Services page. She walked me through the decision making process when choosing a new domain name.
Soon, we appeared on Google page 1 for a range of keywords, including “Plasterer” and “Damp proofing” in my geographical area.
Nina is always asking me for project work as she likes to post a blog once a month, she won’t stop nagging me until I get before and after photos to her and sufficient text for Google to pick up. I love the fact she is has straightforward no-nonsense approach as you know exactly where you stand!
The amount of money I am saving by not paying Yell, coupled with by business enquiries and future bookings I’m working flat out.
I’m tired but a very happy customer. I can’t recommend her highly enough – she’s not cheap but the cost is significantly lower than Yell and customers I now get coming to me directly through my website speak volumes of the quality of her SEO skills. She explains digital marketing fundamentals so well, that we are a rare positive case of Never Work With Friends!”
Jason Short – JHS Plastering (Nottingham)
Rated People Reviews
I began offering SEO support at an hourly rate of £15 then after 6 months being overwhelmed with hourly coaching requests, I raised this to £25. Over time, demand for my skills grew, and I steadily raised my rates further to reflect that value. Operating as a sole trader, my work/life balance was suffering – especially as the majority of the clients claimed poverty and refused to work together after coaching consultations.
My SEO Training is now in-house throughout the United Kingdom, as I don’t offer digital marketing consultations that provide a solution without the prior agreement to hire me to be the Digital Project Manager. In 2006, my employer wanted me to ‘get their website higher in Google’ for commercial utility property management. This was the first time I learned SEO from the in-house Development Lead. Soon after, the Director asked me to open a Google Adwords account and place creative banners on targeted domains.
With zero experience, I stood up the project from account creation, linking to Google Universal Analytics and Search Console and figuring out Ad Groups and budget limitations in 3 working days. In 2013, I self certified with Google Analytics and Adwords, yet the accounts could be complex and time consuming vs utterly adoring writing content and designing blog articles with Video SEO.
From 2008 I was imbibed with the new platform YouTube. I applied SEO content methods to market the Channel, then bleeding over to Playlist and Video SEO optimisation with Technical SEO and structured data. Unexpectedly in 2015, I found myself designated to run a Google Ads account with an annual budget of one million pounds. With previous eCommerce Google Adwords budgets between £300 and £10,000/month, this grew my knowledge further, yet it meant spending less capacity for my favourite SEO services. In 2016, I took the decision to specialise in Search Engine Optimisation, and have rode the algorithm shockwaves ever since.
Now I’ve experienced
“We are very pleased with where we stand in the organic listings. And also thank you for your help with our website.
I highly recommend Nina. She has very professional approach. She is very efficient, quick to respond, results driven. We are very happy with her services”
Elena – Combit Construction London
Hi Nina
I have just worked my way through your email – amazing. You have totally got it under wraps and couched everything really, really well.
Brilliant … Thanks so much for all your hard work you have done a fab job.”
Lynda Colby – LJ Consultancy
“I would highly recommend Nina for any S.E.O related work”
Paul Glancy – www.latenighttales.co.uk
“Wouldn’t hesitate to recommend Nina to anyone looking for someone who puts a reasonable price on SEO services.”
Andrew Shanahan – www.iamstaggered.co.uk
“Nina did a fantastic job, she responded quickly, always communicated time scales and targets and was a pleasure to work with.”
Amy Bath – www.aboutthegirl.co.uk
Econsultancy Advanced SEO Certification
