From pioneering Video SEO strategies to leveraging cutting-edge AI tools, my work consistently delivers measurable results for clients in every industry. Whether optimising YouTube content or crafting AI-enhanced blog posts, my approach combines creativity, technical precision, and a deep understanding of SEO to help businesses achieve their goals.

LLMs, Dall-E, Video SEO and AI-Driven on-page Content Success Stories

The Most Experienced Video SEO Specialist in England

With over 15 years of hands-on experience in Video SEO, I am proud to be recognised as one of the pioneers of optimising video content for platforms like YouTube and Vimeo in England. Back in 2008, when most businesses were still wrapping their heads around blogging, I was already harnessing the power of video to drive traffic, boost engagement, and enhance search rankings.

I’ve worked across industries—from niche family-run businesses to large-scale eCommerce sites—helping clients achieve front-page visibility on both YouTube SERPs and Google SERPs. My strategies aren’t just about views; they’re about creating measurable results. Whether it’s crafting attention-grabbing metadata, building internal linking ecosystems, or leveraging the latest algorithm updates, my approach combines my natural creativity with technical expertise.

UK Freelance Digital Marketing Services – Website and Video Channel Optimisation

In 15 years, I’ve seen video SEO evolve dramatically, but the fundamentals remain the same: great content paired with precision optimisation. I’ve delivered results for hundreds of clients by staying ahead of trends, testing new methods as soon as they emerge, and delivering actionable insights that work. I’ve also predicted a future YouTube and/or Vimeo feature for 2025 – Blue Clickable Titles for Conversions.

If you’re looking to maximise your video’s potential, dominate search rankings, and engage audiences like never before, I bring a wealth of experience and a track record of success that’s second to none in England.

Am I The Most Experienced Video SEO Specialist in the UK from 2008?

With over 15 years of hands-on experience in Video SEO, I am proud to be recognised as one of the pioneers of optimising video content for platforms like YouTube and Vimeo in England. Back in 2008, when most businesses were still wrapping their heads around blogging, I was already harnessing the power of video to drive traffic, boost engagement, and enhance search rankings.

I’ve worked across industries—from niche family-run businesses to large-scale eCommerce sites—helping clients achieve front-page visibility on both YouTube SERPs and Google SERPs. My strategies aren’t just about views; they’re about creating measurable results. Whether it’s crafting attention-grabbing metadata, building internal linking ecosystems, or leveraging the latest algorithm updates, my approach combines creativity with technical expertise.

Pushing the Boundaries with Burnham Portable Toilet Hire Company

When you think of waste management, “funny” isn’t the first word that comes to mind—but that’s where I pushed the boundaries. Burnham Portable Toilet Hire, known locally as the “Shit shovellers of Somerset,” wanted to push their digital presence beyond static photo slideshows of lorries and temporary builder’s toilets. A family-run business with a sterling reputation for cleanliness, they needed a fresh approach to stand out in a competitive, well… messy industry.

Using Invideo AI, I created a humorous, fast-paced video written in the style of Jimmy Carr – complete with cheeky commentary about human waste collection at festivals. The video tackled taboo topics with wit, flipping their “dirty” reputation on its head and highlighting their exceptional standards. Lines like, “We’ve got a reputation for being filthy – but not when it comes to our toilets!” had viewers laughing while subtly reinforcing their brand ethos.

This video became the most viewed on their YouTube channel, outperforming all previous content. It not only boosted their visibility but also positioned them as approachable and professional, with a sense of humour that resonated with both festival organisers and local event planners.

It’s currently ranking at the top of YouTube results for the phrase “Somerset Festival Portable Toilet Hire” (November 2024) see for yourself!

Our partnership spans over a decade, but this project stands out as a testament to how bold creativity, paired with strategic SEO, can turn even the most unexpected industries into digital success stories.

In 15 years, I’ve seen video SEO evolve dramatically, but the fundamentals remain the same: great content paired with precision optimisation. I’ve delivered results for hundreds of clients by staying ahead of trends, testing new methods as soon as they emerge, and delivering actionable insights that work.

If you’re looking to maximise your video’s potential, dominate search rankings, and engage audiences like never before, I bring a wealth of experience and a track record of success that’s second to none in England.

Expanding Expertise with AI-Powered On-Page SEO Tools

In late 2024, I expanded my expertise by joining the team of an innovative SEO tool that leverages the power of natural language processing (NLP) and artificial intelligence (AI). This cutting-edge tool revolutionises on-page SEO by generating schema, creating content, building social media posts, and even analysing page word counts and internal links. It also incorporates external citation strategies to improve trust signals and ranking potential, offering a free trial for businesses to experience its impact.

This tool complements my work by automating repetitive tasks while maintaining the creative and strategic input needed for high-impact SEO. By combining technical precision with actionable insights, I help businesses not only optimise their content but also build authority and trust in their niche.

With a dual focus on video SEO and on-page innovations, I am uniquely positioned to help businesses dominate their niche, whether through engaging multimedia content or robust technical optimisation. My approach ensures measurable results, long-term growth, and a competitive edge in any industry.

Case Study: Pushing the Boundaries for WAV Cars

 

Working with clients in niche industries like wheelchair-accessible vehicles (WAV cars) requires adaptability and creativity. One of my long-term clients, based in Somerset and serving the UK, initially relied on me to expand the monthly blogs he wrote himself. Every month, I would use my SEO skills to optimise his content, adding citations, keywords, and links—all by hand.

When I introduced ChatGPT into my workflow, I saw an opportunity to push boundaries. I wrote double the usual word count that month, using my expertise as a prompt engineer to generate high-quality, niche content. I also created a bespoke DALL·E-generated image to elevate the blog visually.

Of course, being transparent, I let him know that while I could handle the SEO and content expansion, I needed him to review for accuracy since the subject matter was highly technical. When he saw the results – precise, engaging, and visually appealing content – he was floored.

This experience illustrates the power of combining human SEO expertise with AI tools. By leveraging ChatGPT for content creation and DALL·E for imagery, I could not only save time but deliver higher value to the client. It also highlights the importance of collaboration: transparency and client input ensured the content was both accurate and impactful, leading to a win-win outcome.

The result? The content exceeded his wildest dreams! Not only did the blog perform exceptionally well, but he was so impressed that he doubled his monthly budget with me. This project underscored the power of combining human SEO expertise with AI tools to deliver outstanding results for clients, even in highly specialised industries.

Let’s work together, I’m full of good ideas for all disciplines of Digital Marketing.