YouTube Statistics 2024: Nina Payne on Video SEO Marketing for 2025

By adopting a dual on-page strategy, Video SEO is strongly effective when compared to your competitors who don’t have a YouTube channel. Beginner’s Guide to Video SEO with YouTube is the easiest way to stand out and broaden your reach in Local Google Search Engine Results Pages (SERPs). Here’s why you need to be on the case in 2025 and scoop up backlinks and push up the rankings, the YouTube 2024 growth statistics have been released today:

As of 2024, there are 65.3 million creators on the platform, up from 61.8 million at the start of the year. This growth reflects YouTube’s expanding role as a global hub for creativity, offering a platform for everything from entertainment and education to personal vlogs and niche content.

The increasing number of creators shows how YouTube continues shaping how you should create, connect, and showcase your business online.

6 Facts On YouTube Channels – How Many Are There? 113.9 Million in 2024

  1. Only 5 out of 113.9 Million channels have more than 100 million subscribers, and only 44 channels have 50 million or more subscribers.
  2. Only 4.4% of the 2.6 billion active YouTube users have created their YouTube channels. For tips, check the YouTube Help Channel.
  3. The number of YouTube channels has increased rapidly since 2018, surpassing the 100 million benchmark in 2023.
  4. As of the end of 2024, there are 65.3 million YouTube creators worldwide and 114 million channels on YouTube.
  5. MrBeast is the most subscribed YouTuber with over 334 million subscribers. He was also the richest YouTube creator, earning an estimated $54 million from YouTube.
  6. The majority of YouTube creators are between 25 and 34 years old.

MrBeast is the top YouTuber, boasting a massive following of over 334 million subscribers.

On November 17, 2022, Jimmy Donaldson, better known as MrBeast, earned the Guinness World Record for the “Most Subscribers for an Individual Male on YouTube,” with over 112 million subscribers. Before MrBeast claimed the title, PewDiePie held the crown for nearly a decade and remains a force to be reckoned with, still ranking among the top four most-subscribed YouTube creators. For more details, visit SEJ’s analysis of YouTube subscribers.

Joining them at the top are popular family-friendly channels, such as Vlad and Niki and Like Nastya, which are both earning spots among the YouTubers with the highest subscriber counts.

YouTube Creator Statistics of 2024 Mr Beast
Image courtesy of demandsage.com

VSEO Expertise since 2008 YouTube Ranking UK eCommerce Videos

 

Here’s the brutal truth about ranking on YouTube: YouTube is owned by Alphabet Inc., as is Google. As a result, there are strategic linking methods that share similar positive SEO impacts. A progressive algorithm cares about on-page content more than ever before.

Start with your page title and video title like you’re playing Battleships. Lead with your most important target keywords as if your entire existence depends on it. For an in-depth strategy, check Video SEO Schema Plugin tutorials.

YouTube gives you 5,000 glorious characters in the video description. Sprinkle it with semantic keywords like you’re cramming for your ‘O’ levels. Tags are your secret weapon. Pepper them with strategy and check Internal Linking strategies for Playlists. These aren’t just words; they’re your digital DNA, mapping your content’s potential in the metadata.

On-page SEO content and Video descriptions have many common characteristics: Dwell time and view time? Keep viewers watching longer (or reading on your website) and get the crown ready as engagement is king and queen of playlist popularity. Hashtags, clickable titles, and descriptions are magical tools that open the wizardry doors to link equity, organic website SEO, and video marketing.

The two biggest Local Search benefits of YouTube and Video SEO:

Increased chances of increased visibility in regular Google Search Engine Results Pages (SERPs) and a Featured Snippet.
Repurposing an old article is very funny, the original url age of this article is from 2012, when I was having one of my rants about cold marketing calls. Which I feel has now been replaced with Linkedin and spam Whatsapp messages. Looking below, I was talking about Video SEO in 2012 too.

YouTube Video SEO Lady Blog Repurpose on page Google ranking screenshot from 2012YouTube is owned by Google so get yourself a channel and SEO optimise this as much as you can. As I blog about this all the time I am a strong believer in this – check out my Video SEO page

Creating a Google Blogspot is free, has so many templates and is easy to update and link to and from. A really useful blog for indexing and still valid in 2025.

Then I announced a cool new Google feature .. Google Plus social media

Google Places pages have been entirely replaced by new Google+ Local pages. As of 2012 roughly 80 million Google Place pages worldwide have been automatically converted into 80 million Google+ Local pages, according to Google’s Marissa Mayer. What used to be a straightforward entry has now evolved into the ‘drip drip’ feed of social media updated content – but be warned, do not abuse or you will get banned. Constant spamming of links and repetition and adding too many people to your circles could also make you suffer a penalty.